Web Design Tips for Healthcare Practices


If you’re thinking about building a website it may seem like a daunting task. But working with a web designer can make the process a lot easier. Here are some tips to keep in mind before you start your project. When designing your website, approach it from the perspective of a patient that is visiting your site for the first time. Though the look and feel is very important you want to make sure the patient experience is first and foremost. Is your message clear? Are your services prominently featured? Are promotions and special events easy to find? Since the main objective of your website is to get new patients to book an appointment make sure the call-to-action buttons such as “book now” and “contact us” are featured prominently throughout the site. Before designing your site, identify your brand messaging. You have just seconds to grab your audience so having a clear and simple message that conveys your brand is key. This helps patients understand what makes your practice unique. You can start by highlighting your main service or services. Think in terms of short phrases that focus on a solution to their problem. And remember to keep it simple. Once you’ve created your brand and defined your practice’s message you can start working with a website designer. Let’s discuss the three main assets you will be providing your designer. Your logo often sets the tone of your site. If you want to showcase your logo make sure to send the web designer a high quality file. Colors also play a big role in the look and feel of your site. If you don’t already have a color scheme, let your designer know what feel you’re going for. A skilled designer will be able to steer you in the right direction. Professional photos make a difference. Stock imagery is okay but personal photos of your office and team will make your site unique and give patients a better idea of what to expect when they come in for their appointment. Keeping these basic guidelines in mind will ensure a successful website.

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