Site Selector Data Collection and Website Development in the Upper Peninsula

Alright everybody We are now live, and are recording welcome to today’s PA webinar. Site
selector, data collection and website development in the Upper Peninsula. My name is Jennifer Bruen and I am the project coordinator of the MSU EDA University Center for Regional
Economic Innovation. REI is supported by the US Department of
Commerce, Economic Development Administration, and The Michigan State
Housing and Development Authority. It was established in the Fall of 2011 to support identification, creation and
development of innovative economic development
strategies that may yield high growth entrepreneurship and job creation in distressed regions of Michigan. Each year the REI University Center selects and supports several innovative economic development projects. These projects are led by experts in the field, or faculty at Michigan Universities or colleges. They are supported through small mini grants to offset any costs associated with completion of the initiatives and research. Today, Professor Jennifer James Maslow, from Northern Michigan University will present her Upper Peninsula site selector website project. Jennifer is an associate professor and
coordinator at the Masters of Public Administration program at NMU. Her project included community
partners, faculty and graduate students, and involved gathering data to develop marketing program to attract businesses
to the Upper Peninsula region. Jennifer, are you ready? Yeah. Okay, fantastic. Please join me in
welcoming Jennifer James Maslow and her team. Fantastic,
thank you all for joining us I really appreciate it. We are here with our students and NMU’s, one of our learning resource buildings, and so
we’ve also got some students that are participating off-site, so bare with us if we have any
kind of technical issue, we’ll go ahead and get started. As you
can see the presenters in order of appearance.
I’m going to just say a few words and then each of the students are going to talk
about the counties that they actually worked on. So first I wanted to just
give you a brief description of the project. As Jen mentioned this in economic and
development data marketing project, and this was a wonderful partnership and it was an initiative that will work
with the Upper Peninsula collaborative development counsel and the Lake Superior
Community Partnership. And basically, those two organizations
came together and really determined that over the coming years it was really important for, marketing materials to be developed
in order to attract business. So, what we
were really looking at is, how as the MPA program here NMU,
could we partner with this innovative project. And so, LSCP was really looking at regional wide effort, and they wanted to create digital
and hard copy materials, basically what you think of, sort of those, high glossy
collateral materials that you have in a PR campaign, and
that’s really where a lot of started. And so LSDP, as you can see from the
template that you’re looking at, they were responsible for having this created,
and so we really were able to leverage some
wonderful connectivity. So, they really worked on
the jazzy and the glitz and the marketing, and we worked on the data collection. So
I think they got the, the really fun part. We got to run around
a look at the numbers and travel around the UP. So that was fun too. So basically what
we did was we identified that there was this need
for these marketing pieces. And so, these marketing pieces would be geared toward site selectors, and those site selectors
the ones that if you were relocating business, or you
were expanding business or starting a new
enterprise, they would be the ones that would
come in, and they would evaluate a community. So, we really wanted all of that information, that those site
selectors would really want or need and have access to. The situation in the UP is such that with economic
developers, their staff time is very minimal, and so, as far as the resources they have to
allocate to a project like this. And so, that’s how this research
collaboration came to be. So, the total project encompassed 25 spreadsheet and there were 1,200 data elements, and so, the MPA students actually collected 11 data points on 11 of 25 tables and the remaining were collected by
another research team. This is, the data collected, this is
actually the, a listing, of all of the 11 tables that we collected. And as you can see, it’s in real small
print so I apologize for that, but I just wanted to give you a sense of, what was the information that
the students were really looking at. So, table A: households, median income distribution, workforce education. You
know, we looked at tax structure we look at the number of unions in a community or county. We looked at all the taxation, we looked
at permeating environmental issues, we
looked at, what were the new businesses coming into a community and so that kinda gives you an idea or an
example of a lot of the information that we look at. So, the way this project began, it
started in fall of 2013, and so that would have been in about
August, and we had 15 MPA student in our community
development class. And one of the things that we
immediately came up against was the difficulty in identifying valid sources, and so one of the things that we realized was that, in other parts of Michigan, in other
parts of the country a lot of the information that we were
trying to collect is very readily accessible from an online or
internet access. We didn’t find that to necessarily be the case
within the counties in the U.P. and so that was one issue. Another issue was competing sources, we found multiple
sources, and the information wasn’t necessarily always the same across different
sources and then just locating it in general. So, in
the fall, the initial data collection
project took about 50 hours per county, and so, that sort of gives
you an idea of the initial phase. The second phase was this past semester that we’re in, the winter. And we had a second group of students, some of them overlapped some of them didn’t, and there were 16 students that
participated in a rural community development class and, through this, we wound up traveling, myself as the faculty member and the students that represented or worked with each county, and we traveled to those counties, and what we looked at was meeting with
those organizations, meeting with those
economic developers, and really viewing this data. One of the things that we realized was a lot of times data is collected about these rural communities but
it’s never proofed with them, or it’s never reviewed with them
and it just gets printed, and at the end of the day, they’re kind of left going “wow, who did this?” and you know, “this doesn’t really look right.” and so we actually wound up with quite
a lot of revision after we had those county meetings, I think
significantly more than we anticipated. And so, this project has had multiple
phases. So, one with the initial data collection,
one was the reviewing of the data, one was traveling to the counties and
meeting with the economic developers, and then, additional revision. And, as you can see the total project
worked out to be approximately 85 hours per county, and when you multiply that by the number
of counties that we had, it was quite an expensive project. We
were just shy of 1200 student hours. My time is not included in that. But, once this data is collected and
we’ve gone through all of the revisions, and we’ve put together the
information, and we’ve utilized LSDP’s wonderful marketing
materials, then, this information is going to be
housed on the center for rural community and economic development’s website. And so, with that, I will actually have Megan Niemi come up, and she will talk about Alger County, and so each of the students
it’s going to focus on the demographics, the strengths and the areas for advancement. And these are the areas that the students determined were best
within their respective counties that they worked with. Okay, Alger County is approximately just
over nine hundred square miles, and has approximately 11 persons per
square mile, so it’s a low density population, and the population is just
over 9500. The total labor force is just
over 3400 and the unemployment rate is smaller than
the national average of 5.7 percent. With about forty-four percent that have over a high school education. The medium income will be 3,800, or 38,000, sorry. Alger County has many strengths, specifically in tourism. They hold a lot of national parks, they are known as
the gateway to Pictured Rocks National Lakeshore, Grand
Island National Recreational Area and the Hiawatha National Forest. Their tourism it’s very
high during the summer with various hiking and biking trails as well
as a lot of waterways. They attract thousands of tourists every summer, and then as well as
in the winter they have miles of snowmobile trails. They have a low crime rate, and their commercial transportation
routes that allow for Neenah Paper to export and
timber products, they have a lot of raw materials with a lot of public land as well. Areas for advancement include the
tourism, they can improve. Just in their extensive outdoor
activities they have a ton of public land and they
can advertise more in lighter cities, with the collaboration of Pictured Rocks National Lakeshore,
their main terrorist attraction. And then they also
can improve in their snowmobile rentals.
Neenah Paper is their largest commercial and they work closely with them in grants and
education. And we will give it off to Troy. Hello, gonna be looking at Baraga County looking at the demographics, the
population is been fairly steady around 8,000, and projected for 2020, it’s said to be round
7,900, so it’s been pretty stable. Number of households has increase from
1990 to 2010 from 3,060 to 3,300. Similarly, the median household incomes
increased for 19,000 to approximately 40,000. That’s owing to a change in income
distribution. In that time period there are about 1,000
less households making under 15,000, and they’ve seen increases in 50,000, 75,000 and 75,000 and above. Now, that might
be due to inflation issues. And, in terms of
education attainment you see the large number of the population, about 40%, has an education level of 12 years, high school, 24% have had some college and about 17% have an associates degree or above. Looking at the major employers by group, you see that there is a mix
between office production, administration, sales, a mix between college education positions and high school positions. When you look at Baraga County strengths,
it has a rural community college, named Keweenaw Bay Ojibwa Community College. It’s currently fairly small, with 80
students enrolled and a graduating class of 6. It has numerous cultural sites, such as Calumet Theatre, Keweenaw Symphony, The Carnegie Museum Hanka Finnish Homestead, other historical museums. It also hosts a number cultural events, such as
the Lake Trout Festival, an event known as the Lumberjack Days, The KBIC Pow Wow and The Fall Harvest Festival. One of the main attractions to the
county is the outdoor recreational activities that it holds. There are numerous places
available for other outdoor activities such as the
Township Park, Mount Arvon is the tallest mountain in the Upper Peninsula area. There’s a little mountain, Point Abbaye, I might be messing with the pronunciation
there. And there’s also numerous waterfalls to explore. They have
seen small growths in employment in mining and
construction from 1990 to now, and there’s also a moderately sized presence of unions and employee owned businesses in
the county. Some areas advancement to look at, the
Baraga County could focus on continued increases in mining and construction, they could also
expand their outdoor recreation activities, I think it’d be important in a
small, sparsely populated county, to explore
entry level and service jobs for some members of the community there. They should also focus on the advancement of a rural Community College, many studies have shown that rural
community colleges help increase the economic development in the
area. Further, they could explore the concept of employee owned enterprises such as American Gas and Welding, which is an employee-owned Business in
the Community. They should also expand the presence
of the Upper Peninsula culture and Native American culture in the
county since both already established. And, that is kind of the direction that Baraga County is going. Rosie? – Alright, yep, I’m here. Advancing onto Chippewa County. um – So, the demographics of Chippewa county show that it’s a middle sized population county in the U.P. and it varies by only a few hundred within
the past few years. One of the things we noticed, especially when we went and met with Jeff Hagan, who is the executive director of the eastern
U.P. Planning and Development Commission, is that there is a lot of opportunities for educational attainment. But as you can see in the bottom of this graph, a lot of the residents and population have not taken full advantage of that. And so, educational attainment among their residents is not particularly high. Some of the strengths of Chippewa County are it’s location near Lake Superior (can we go to the next slide please? – Thank you. ) It’s a high choice destination, and there’s a lot of summer camping, as well as a lot of
winter sports. Chippewa County really appeals tourism by hosting a lot of events. They host an international bridge walk and on New Years Day they have a Pow Wow, and the Chippewa County Fair, as well as the international I-500. Chippewa County also has a lot of
research bases and opportunities for industrial exploration. They have the Sault Sainte Marie Advanced Resources and Technology Incorporated, they also are the home to Lake Superior State University, so they have an education center as well as a product development center, and they have to have an industrial incubator. And so, those, along with international trade access through Canada, really opens up the door for Chippewa County and economic development. Some of the things Chippewa County could work on, in areas or advancement are more use of their education centers. So they have LSSU located there, and residents could take the opportunity to gain some more education. As well, when we were talking with Jeff Hagan he was telling us about how their main goal is to attract
more businesses into Chippewa County and Sault Sainte Marie, and then in conjunction with those businesses they’d have more chance for higher payed
employment opportunities. And Jeff was saying that, they do have businesses that are looking to move into Chippewa County, and so hopefully in the next few years things will progress, and they’ll be able to gain some more jobs through those opportunities. Thank you. Okay next we have Delta County, and Delta County has a
population of just over 37,000 and that comes from the census. There is also a median household income
of about 42,500 dollars per year. If you look below at the photo, this
is a picture of New Page Corporation which is the
paper mill located in Escanaba. This is the largest
employer in the county. Another interesting statistic about the county is that 91.7 percent of individuals 25 or over
have a high school diploma. As far as strengths for Delta County are
concerned, recreation opportunities are definitely plentiful, just like many
other counties in the Upper Peninsula, there are countless
campgrounds and trails and other opportunities, especially for Delta County the
coastline. Because it’s located on Lake Michigan, there are a lot of
opportunities to recreate there. The commute time for individuals is generally less than 15 minutes, and this kind of
just shows that people can live and work in Delta County. There are many
educational opportunities, some of which include the Bay Area
Community College, Delta School Craft, Intermediate School District Career Technical Center and another educational opportunity would
include the Michigan State University Extension site. The biggest area for advancement Delta
County that we have identified is room for educational attainment. According to, only 18.11% of individuals have a bachelor’s degree
or higher. And if you look just at the picture there, that’s just picture Bay College. Like I said, that is in Delta
County in Escanaba, in the largest City of Delta County, and it would be a great thing for more individuals in the county to be
taking care, -er, be taking advantage of this opportunity. Margot? -can you hear me OK? -yes -okay So, I looked at Dickinson County, and the land mass there is close to 800 square miles. It’s interesting to note that 65%
of the land is designated for forest, recreation or
public hunting grounds. The population demographics are pretty consistent with the rest of the U.P. and the labor force, of course, the unemployment rate is low relatively. When we talk about
strengths in Dickinson County it’s important to talk about Iron
Mountain, and it’s designation as a Michigan Main Street City, by the Michigan housing and
development authority. It’s a very interesting program launched to focus on historic restoration
which leads to economic development. So, the program asks that you hire a person who is focused solely on development of the Main Street community. The economic motto in
Iron Mountain is stability through diversity, so of course they are focusing on bringing new industry and a varierty of employers to the area. It is also important to note that
tourism is the second fastest growing industry there. I live in Virginia
and I can tell you that if I’m standing in another
room from the television I recognize the Pure Michigan commercial, that seems to be a very effective ad campaign. There’s a strong emotional attachment to those ads, and they really
make you want to go to Michigan, so that seems to be working. It is also important to note that Iron Mountain is fiscally neutral, so
it’s a great selling point for industry that the community has natural resources, transportation and is fiscally solid ground. Kim? -yes, hi. Kim Corcoran for Gogebic County. Some of the high point I’d
like to talk about is when we look at the demographics we see that overtime there has been a decline
in the population, pretty much steady since 1930. The cities in Gogebic county were typically boom towns, where their focus was on
mining, logging, railroads. The income growth rate of 26% is much higher than the state rate of 8.5%. It’s gonna be seen mostly in the 50,000 or higher category. 26.4% of the population has some education beyond
high school. Gogebic County is 8th out of the 82 counties in
Michigan As far as strengths, tourism. There are four seasons of activities, we have motorized and non-motorized board, so if you’re into snowmobiling or skiing or ice-fishing, cross-country skiing, UTVing, ATVing,
hiking, biking, there’s all kinds of trail systems and activities that can meet those needs. It also relates to the biggest part of the labor force, being the service industry. 78% of the
workforce lives and works in the county, along with
the 26% having an educated
education beyond high school indicates that there is a skilled – sneeze – Okay? Skilled and dedicated work force. Gogebic Community College is also located in the county and it has the potential to increase marketability in the work force and strengthen ties between the youth and potential employers. During my research I’ve sen a lot of place making strategies that are emerging. They are
focusing on new streetscapes and complete streets concept.There has been a collaboration between the
community as far as establishing and maintaining motorized and
non-motorized trail systems, in promoting those, there seems to be a lot of events that have collaborate between the cities to avoid
competition. Gogebic is definitely rich in history, it is an asset, but it should also be
developing a little bit more, Interesting point, home value rate is up 70%, probably due to the
fact that most homes were built prior to 1940, and a few new homes
increase it’s value. Area for advancement, there should be more of a focus on the entrepreneurial draw, this new work force can work
anywhere they want so there should be more place making
strategies to create the place that’s needed that people want be, and take a look
at improving new quality housing especially rental units for this entrepreneurial work force that wont to come and check out your community. The cities in Gogebic county struggle to
retain their own identity, but there should be more of a collaboration. Collaboration drawing industry as a whole, with incentives to share services throughout the community and combined shrinking schools provide increased programming for
children and that’s kinda the focus we really need to retain. Youth, we have a shrinking population it
really needs to stabilize. So, there should be an increased engagement between local government, college-level school, children in high
school, children, and incorporate such initiatives like Town Down to understand what their needs and wants are for the younger generation, in order
to retain them. We really need to get the youth engaged with that community, thank you. Good morning everybody. Next is Houghton County, and Houghton County follows the common theme, throughout other counties
in the U.P. that they’re rich in natural
resources, they have a population about 36,000 people in
the county about 14,000 households. Important to note that they have a
strong median household income of 34,000 approximately, and 27.7% of their workforce has a bachelor’s degree or more.
That’s largely due to Michigan Tech University being in Houghton. The primary age in the region
is 20 to 29 years old and so there’s a
thriving workforce in that area. The area’s rich with
history, as I mentioned natural beauty in strong communities, kind of focused around
helping one another. Healthy tourism through all four seasons.
The Houghton County features a great ball color
tour as well as snowmobile trails like the rest of
the U.P. as well as summer festivals, there’s a
strawberry festival every year in Houghton County, as
well as a bridge fest and many other popular recreation facilities there. Michigan Technological
University as I mentioned is in the largest city in the county which is
Houghton. And they are a research leader, they are producing engineers and many graduates that the
become leaders in their fields and the reason that this is vastly
important for the area is that they’re doing a lot, a tremendous amount of Community Partnership
and they’re working with local businesses to really advance what’s offered in
the area. It’s quite the rural community, but
they’re doing things that are making national
news which is important for for strategic growth. As I mentioned
they have a highly educated talent pool. They go through a
lot of experiential training at the university there, so they are a strong workforce that
businesses should definitely tap into. There is
also projected population growth over the next five years. Some of the areas of advancement would be more collaborative efforts between the
community and Michigan Tech, local businesses should focus on tapping that resource, working in
conjunction with them to advance the infrastructure of the
area. In some other conversations with many
folks from the county, they are lacking some of the
technological resources such as bandwidth or network
connections the Internet, that they should work
in collaboration with Michigan Tech to increase their ability to grow. They should also look at promoting businesses that provide
products and services that are lacking in the area. They have a bit of a transportation issue, being as far north as they are.
That can be combated with products and services
that serve the greater region. Hello, I did Iron County. The 2013 estimated population was 11,516. In 2012 the median household income was $35,551. And the percentage of people that
attained a high school education that were 25 years or older was around 89%. Some
of their strengths, it culture and tourism, like every
County in the U.P. They have 5 annual events that I
noted as being their biggest or best events. Heritage Day which is in May, The U.P. Rodeo Championship which is in July, which is also in
conjunction with The Rodeo Concert, The County Fair in August and
The Museum Fine Arts Show in August as well. The areas of advancement, educational attainment of a bachelors degree or higher from 2008 to 2012 is around 17%, which is drastically
lower than what I would believe that Iron County
would want it to be. Transportation routs for commercial cargo, they have two airports that can hold commercial cargo. The
railway, and then roads, which most of them are
two lane highways. Hi, my name is Hannah Lewis and I’ll be talking bout Keweenaw County. As you can see from this graph, the number households hasn’t changed from 2000 to 2012, I thought that was pretty interesting, the population has, but the number of households hasn’t. This information is coming and the U.S.
Census. Keweenaw County the smallest
population in the U.P., and they’re the most northern county. You can see that the median household income increased pretty
dramatically from 2000 to 2012, so that’s good to see,
and you can see that throughout the income distribution as well. In 2000, 61% of the
households made under $35,000 a year, and then that dropped drastically in 2012, to 39,000 – er 39% of the households. And then you can see the increase in
the number of households that have $75,000 of income per year. And then for the educational attainment, the percentages
of people with an associate’s degree, you know, at least 12 years of education, so a high school degree was 34%. And they have a fairly good population of people who are college graduates. So the strength that Keweenaw County has, like many or all of the other U.P. counties, is that they have Lake Superior, or you know, a large body of water, smaller inland lakes, forest, hills, mountains. Things that are significant assets to them as far as tourism goes. I listed some of the events that happen in Keweenaw County, and I would note that a lot of the events that Keweenaw County puts on are collaborations between Keweenaw
County and Houghton County. They do a lot together, they share school
systems, there’s only one school in Keweenaw County, but a lot of the education is shared between Keweenaw and Houghton. And then you can see that there are 23
parks and beaches, 10 waterfalls, scenic drives, light houses, guided tours, they have mount Bohemia which attracts
tourists from all over the country as well. Areas of advancement, like I said they don’t have their own vocational or trade school or community college that’s near by, the closest universities are Michigan
Technological University in Houghton and Finlandia University, but neither of those really serve a purpose of a vocational or trade school. And then, they definitely have some struggles with public transportation, there really isn’t any public transportation in Keweenaw county, and obviously limited accessed to highways and airports, there’s just not a lot of infrastructure there, but I would say that also lends itself to the beauty of the area and the potential for tourism and using the the resources that are already there
as far as the mountains and lakes go. And
then, like Paul talking about, the
infrastructure for technological advancement, they don’t have and much there as they could, as far as the fiber optic cables with high enough bandwidth for the companies that
are coming in in Houghton area, they really need more than what’s there. So that would be a good area to work on. Thank you. Hello. I’m Carmen thanks for tuning in and thanks for all the
help on the project. I’m covering Luce County. I’m agency a this company As you can see, Luce County is very lightly populated just over 24 household, which has remained steady over the past ten years. A very, I don’t know, vince statistic is the household income growth over that
time. It’s grown almost 25% in the
last ten years. It’s pretty evenly spread out too, with it being a little heavier on the lower end of the spectrum. The educational attainment, those who have not received a diploma is right around the national average. Then you like at those who received at least some
college education, that’s somewhat below the national average. You can see those getting bachelor’s degree or
higher is just at about 15 percent. Okay, the strengths, don’t look at the limited number of strengths that I
have listed here as lack of strengths for Luce County. I was merely
looking at what I viewed as the greatest
opportunity for Luce County to expand in economic…. er – economic approach. And
believe it or not it would be the natural environment. The 15,000 acres of in land lakes, the 31
miles of Lake Superior shoreline,
600 miles of rivers and streams and 300,000 acres of public access land, really provide Luce County with a great
opportunity to expand, to draw potential households to actually live there, but also to expand their tourism base. Areas of advancement, number one, the travel tourism industry. I think, whether it’s camping expanding trails, promoting outdoor
activities like hiking, fishing, these can be year round
activities. They create ripple and multiplier
effect for other businesses to come in. It also is a huge draw for people
looking to live in the area. The education, I think that’s a huge one. To get the percentage of the
population who is receiving at least some college to
go up and to stay in the area, would be a great benefit to the county, and this can be done
through, whether it’s incentives or
access. And to go with that the retention, and increase the allure of the area, especially to the younger
generation. I’m sure that a lot the young people living in there get a college education,
but whether they come back or not is a question. So, creating an environment
where they wanna stay through social activities and
better-paying jobs, or jobs that better fit their
education. And this could also help bring new people to the area. All right, I’m Seth and my partner Carrie is joining us off site. Carrie are
you there? Yes, hi Seth. – How ya doing Carrie? – Good Okay, so, we had Mackinac County, just to
start off some demographics. As you can see, number of
households dropped quite a bit, you know almost 1,000 from 2000 to 2012, where as the median household income increased, from around 33 to 36. If you can see the breakdown
of the earnings, those remain pretty consistent within those. But there was definitely the
changes from the number of households to the amount of earnings as well. And then
also workforce education attainment we’ll go into that a little bit more, but you
can see the majority of the education attainment is some college or less. Okay, obviously Mackinac County is rich in history with Mackinac Island having fort Mackinac, and several historical locations, which is a major draw to Mackinac County. First noted thing here, well, like a lot of people that have covered the other counties in the U.P., there is definitely not a lack of natural resources. Within two hours from Mackinac County you can be in Hiawatha National Forest, Pictured Rock which is a
National Lakeshore, and that draws a huge crowd of people from all
over the country to go backpacking and camping in that area. And then, Tahquamenon Falls State Park is also a national draw as well. And that’s a year-round activity that people can do in the summer, for some camping, and in the winter for snowmobiling. Also, not noted on there is the La Salle Islands, which is an area that’s also highly populated, mostly in the summer months, for biking, camping, boating. So that area is a great resource for
Mackinac County. Other than – their other strengths, I guess are the events in Mackinac County. We have
the Mackinac Bridge Walk, which draws people from all over the state, including the
governor. And then we have the Chicago to Mac, which is a sailboat race, that’s an annual event, and is very successful at getting tourism in that area. Several other events, the half marathon and the 5.7 mile run / walk, and then the St. Ignace Car Show is another annual event that isn’t listed on there, that draws a lot of people to St. Ignace, which is Mackinac County’s largest city. Other great strengths, access to higher
education, there’s a as you can see, a couple colleges right in that area, Bay Mills Community College and then Lake Superior State University in Sault Ste. Marie. North Central Michigan College is located in Petoskey which is, Petoskey is about 20 miles south of The Mackinac Bridge, so it’s in that general area. Also not listed on access to Higher Education is a Wooden
Boat Building school in Cedarville and Les Cheneaux Culinary School. So, there are a lot of strengths in Mackinac County. I have a little bit of an echo, sorry. – You’re fine. In terms of area’s of
advancement dependency on the service industry due
to seasonal tourism, if you look at how many jobs are
dependent on tourism, you know 2,056 out of the 4,400 jobs, such a huge number, and I think we
can see this year especially how the weather and other things
affected, you know, tourism. You know, especially places like Mackinac
Island. Low percentage of workforce for the
degree pass high school, thus lowering the average income.
So, like I said earlier only 20 percent of the workforce in Mackinac County has earned an associate
degree or higher. And then also the drop in new
construction and manufacturing jobs. If you look at the numbers as well, between
2000 and 2012, there were 585 jobs, and then those dropped to 392 in construction, and then went from 197 down to 137 in manufacturing as well. Okay, Chelsea? Hi everyone, I’ll be talking about Menominee County. Menominee County was founded in 1861 and has a population of about
23,791. It is located on the southern most part of the Upper Peninsula and on the Wisconsin border. Menominee County is also known as where the
best of Michigan begins, nine members compose the governmental structure for
the county board, and the largest city within this county is
Menominee itself. Some other strengths, it has a vast array of recreational activities including
hunting, camping, fishing and snowmobiling among many more. The culture can be observed through concerts
in the park every Thursday evening in the summer, the annual waterfront festival and Brown
Trout Derby bring a lot of people into Menominee itself. Menominee county
offers numerous opportunities for the pursuit of higher education. Community members
have the opportunity to work with different colleges within Wisconsin, which is bordering our Wisconsin
border, it’s Marinette, so, which are the University
of Marinette itself and Northwestern
Technological College. Areas for advancement include
the possibility of an additional manufacturing company and an
increase in job opportunities for the members of the community with advanced
degrees. Within the county, only 20.20 percent of the workforce has some form of college or technical
training, while 46.40 percent of people only have a high school diploma. Good morning, I’m Lizzie Corser with Ontonagon
County. I grew up in Ontonagon, I graduate from there in
2007, so I was excited to take a closer look at some of the demographics of the
area. The population in 2011 was 6,413. That’s about a 1400 decreased from 2000, Smurfit Stone Mill, located in Ontonagon which is the county seat was a major employer and it closed in 2009. So that is definitely a
contributing factor. The number of households is about 3300, and of those, 52 percent have a
household income of about, under 35,000. The work force, education attainment, so that’s anyone in the works force above the age of 25, 40.9 percent have a high
school diploma. And you can see the numbers for
associates degrees, bachelors degrees, and then advanced graduate
degrees are much less. So some of the strengths, affordable housing in Ontonagon
County, the median gross rent is $415 average house price is about 69,000, so
that’s definitely a perk when you’re looking to bring
companies in the area and you’re looking to find housing for your employees, especially families at that rate. There are a number of vocational and technical training
centers located within the county, in areas such as accounting, healthcare, construction trades,
Management Services and computer programing. Those are help at
the high schools in Ontonagon as well as in trout creek
and at the surrounding community college. Speaking of which, there are two
Universities and one Community College within a 2.5 hour radius, this is a strength definitely for employees looking to continue
their education, or take one or two classes in a specific are, as well as for spouse employment, and then Ontonagon County has an opportunity
for destination marketing, I know this has been mentioned by a number of my cohorts, but there are miles of Lake Superior shoreline, Porcupine National State Park, extensive trail systems for snowmobiling, hiking and biking. It’s a beautiful location to visit and to live, and there’s also a rich cultural history
grounded in the mining and lumber industries. So a few areas of advancement that I had identified were increasing the availability of career
positions to attract residents with advanced degrees, and bachelors degrees. Strengthening the
relationship between the school district local employers throughout the
county and Michigan Technological University in Houghton or the Michigan University in Marquette and the
Geobigic Community College in Ironwood, to cultivate a talent pool with
strong local roots. Pursuing downtown development
opportunities in Ontonagon, which like I said is the county’s seat and village, as well as in the surrounding
communities to create a multi- functional place to shop, work, dine and live, and I would also add stay, there are a number of cabins throughout the county, but in the
downtown area there isn’t much in the way of lodging. And then creating a centralized and engaged research and development center to frequently and consistently
collect this data that we’ve been looking at. Like Dr. JJ had mentioned before, I know that that was a challenge for a lot of our areas, we were finding these data points but in a lot of different forms
from a lot of different places. And then again to increase the marketing efforts that draw attention to the natural features of Ontonagon County, and doing so on a countywide basis. Thank you. Looking next at Schoolcraft County, Schoolcraft County we’ve got just one incorporated town that would be the county seat of
Manistique. The overall county population at 8,000 residents, and then the median household
income at just over 37,000, that number, strong for the U.P. but overall compared to
the national average quite low. Homeownership rate and individual with a high school diploma, both of those numbers in the high 80 percent range,
both very strong. And then, just over seven people per
square mile, that’s about his rural as you can possibly get. The strengths in the county consist of the Hiawatha
National Forest, as well as they have many different
activities you can do in the winner, as well as the summer. 83 percent of the
population only commutes about 29 minutes or less to work and then there’s more than 50 miles of
coastline along Lake Michigan, and they also have a great County fair
as well as a wonderful festival that happens every
year in mid July which is a folk fest, and that’s been going on about 11 years and it’s very interesting. And for the areas of advancement, like
a lot of other counties, we’re looking at a really
low percentage of the population that has a
bachelor’s degree or higher but beyond that there’s limited
opportunities for educational advancement in the, with the vocational center east of the County
close down a couple years ago, and just where they’re located,
it’s really far away from other vocational opportunities, so for
someone to pursue that they’d have to leave the county and have a
significant commute. So without that right now
it’s difficult for people to attain that and learn a trade they can use for long term employment. Okay, so we’ve had all of our students present a little bit about each of the counties that they have worked
with, and so I really would like to thank our community partners, the Lake Superior Community Partnership, and we had Amy and Derik and Denise, so,
shout out to you guys if you’re still listening, we really appreciate all the
information that you helped us find. And then absolutely the members at the
Upper Peninsula Collaborative Development Council which is referred to as the UPCDC, and we also want to thank our project funders which is MSU, and also NMU for various portions of the project. As far as contact information, we
would love for you to get in touch with us if you have any questions or comments
about what we’ve done today, we would entertain any questions. And I
really just do wanna thank all the students for their participation,
this has been a really long, involved, detailed project, and when all of the revisions are made to all the information, this information will
be available in really snappy, jazzy PowerPoint
presentation that we put together. And we want to thank LSCP for putting together those marketing materials for us so that we could use that to make all of this data and all of these numbers real snappy looking, and so that will
be available on NMU’s website. And we will also be
distributing all of this information to the various county EDC’s so that they have access to it, and so
one of the nice things about what we did was we added all of the source information. So
I know a lot of data collection projects in the past that have been done, haven’t included that source information. So, this will give, not only individuals
that are looking at the information, but also the counties themselves the
ability to go back and check those sources and if they want to update them, they can at any point. Right now we’d like to entertain any
questions that any of ya’ll might have out in our virtual audience. We have an audience here at NMU, do we
have any questions? You can type them in. Jennifer? – yes. – This is Jennifer Bruen, – Yes. – Wow great presentation, I’m thinking to myself 16
students, 15 counties 1200 hours of work, I think that’s what you quoted was 1200 hours, huge undertaking. But, what an amazing job. If I were a site
selector, I would definitely locate my
headquarters in the U.P. I mean this is really very helpful, I think that this is possibly a model that could be used in other
regions, you know multi-county regions with websites that are desperately needing this type of data. It’s fresh and updated and definitely accessible. Well thank you so much,
one of the things that we identified during this project was that, what you would think
up as typical professional resources that
might be in really large metro areas is not really accessible in a lot of these rural counties. For example, several of the counties that we dealt with either had very very limited EDC staff and meaning limited 2 to 3 to 5 hours per week, that’s per week, or we also had counties that didn’t have
active working websites. And so, trying to locate information,
if you think sort of in this, the virtual world that we live in,
everything on the internet, well that isn’t necessarily the case in the U.P. So, if you
look at this project in another region of the country, it would
have a completely different complexion. And so, I think one of the things that
was very unique about it was, that we actually traveled to the communities. And I think what really, and I think the students would agree with me, what really was exciting was at the end of the day we had
organizations that we’re a little bit hesitant about
providing information to us or participating, and once we went and sat in their office, and visited with them
and got to know them, it was a completely different complexion
and definitely a willingness to say yes this is something that we value and this is
something that we really what to participate in. So I think or future projects as we move forward, I think it
really has been a wonderful component to actually travel to the county, and if you think about that the U.P. is what, 300 plus thousand, was it acres? It’s quite a large geographic area and it can take what, eight hours, to go
from end to end. Driving distance. And so, if you’re thinking about just commuting or just trying to get
around and get is information, I think it’s very challenging, I
think one of the things that we noticed was that the information is there, if you go
to the county and you can identify the right person,
this information is for example in the county courthouse and you just
have to track down the people that know it. And so, that was really a worthwhile project because now we know who
those people are and so now we’re in a better position
to update this information so that other can learn and know how wonderful
the U.P. is, and we hope, that by knowing how fantastic this community is, that they will want to relocate
business or start business or expand what they already have. The purpose for the RA University center is to help communities that have limited resources, so this is a wonderful example of that, of how we’ve been able to really leverage higher ed
institutions, resources to help out your region. Thank you, I think that the
community capacity was significantly different then what we as students and myself anticipated when
we first started, and so I think what we did realize
was that the organizations in the communities out there,
have limited staffing and they have limited
organization capacity to put this type of information together, so we really do thank you for allowing us to work on it. – I do have one question, and it really is to all of the presenters, I know that one of them mentioned a lack of young talent and retention and attraction efforts, that need to be conducted, and maybe several of you mentioned it, but one of the county’s, I think it was Luce county, and so I’m curious, how many of the students on this team are from the U.P. I did hear couple of them say that they were born and raised there, but how many of them are now feeling, maybe drawn to, you know, planting roots and starting up family, or relocating if they did come from out of state or from the lower peninsula well I think one of the things that we have identified, is that as far as business and community capacity living in the U.P. and sort of getting those
professional type jobs that students are very interested in right out of college, has definitely been a challenge, and I
think that is probably one of the big areas of advancement that we
would look at as far as those students, we actually
have quite few students that are from the U.P. community. One of the things that you find,
historically, not necessarily with our students in this class, but sort of historically, is what you see is a lot of people will,
will live and work here grow up here, maybe be
educated at NMU or Michigan Tech and have the tendency often times to move away for several years, and gain some, sort of, what you would consider
outside world experience or additional professional experiences and
then have a tendency to relocate back to the U.P. and I think what’s really
interesting and somewhat exciting about that is, you wind up with this whole fresh influence of ideas and knowledge base
that people when they move away to other
communities, and then bring back. We’ve actually had quite a few students in the program that have gone off after they graduate with an undergrad
degree, have gone to other countries, have lived and worked
internationally and then bring those experiences back
to the U.P. And so, I think that’s really exciting as well. okay well it looks like it’s about eleven o’clock, did
we have any other questions in your chat box, er? comments, er? Okay, well thank you NMU team for taking the time to share your project with us, especially considering this is a difficult or stressful time of the year for you guys, end of semester. – it’s only finals week – that’s okay. It was a great presentation, and as I
mentioned earlier the webinar was recorded and it will be available at the REI center .org website sounds like you might have lots of information on
your website too. Maybe we’ll share the recording. So feel free to share the link to the
recording once its uploaded, it will have to be
transcribed for the hearing impaired so that takes us maybe a week or two. But it should be up soon, and as a reminder to folks if you’re interested, tomorrow from 2 to 3 pm, Dr. Davia Downey, an assistant professor of public administration also Grand Valley
State University will join us to present her teams project, the mockholm Business Incubator usability project. So, thank you again Jennifer and students, and enjoy your summer. Thanks Jen appreciate it. Okay good luck on your finals. Bye Bye.

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