Is Website SEO Obsolete?


So SEO has completely changed. The SEO
that you’ve been taught and learned about is actually completely dead. -We are
going to talk about the secrets of how SEO is being applied successfully today.
-You can rank today after watching this video. -And once again, SEO is part of the topic
here with Nate. And we sort of teased the idea that SEO is a thing of
the past. -Yeah. -It’s definitely completely changed. So, the SEO that we did just just
5 years ago completely does not exist. Does not work in my world. There are a
few exceptions but not in my role. Not a single exception. -So, let’s get into
some details on that a little bit. Talk about some of the things that no longer
are relevant to the SEO situation. -And just to give you a little background. Not only
did I used to work for an SEO company, but when I started this company, my
company, I offered SEO as a service. And it worked.
We got results for our clients. I found a real affordable way of doing it and it
worked. So, I’ll tell you some of the things that we did. But the biggest
reason why SEO doesn’t work, why it’s no longer important, because it’s so much
less important to have traffic on your website in the first place. And you can
do things so much easier –to build a following to attract audience. To get
traffic off of your website. You’ve heard a lot about backlinks. I mean, you’ve got
to get… -I don’t know anything about it at all. -When you backlinks, what is a backlink? -If you had a website,
somebody else has a website, they put a link over to yours. -Okay. -That’s a
backlink. -Okay. -And what that tells the search engines is, “Hey, my website is
credible.” Somebody, there’s people linking to me saying that mine is important. And
maybe they use the text in the link that would say “speaker”. And so, oh! if you’re
looking for or you want to rank for speaker. Okay. So, that’s one thing that we
used to do is create backlinks. In fact, we would create link wheels. So, we would
create a blog and another blog and another website and this and we would
link to each other creating this link wheel that all linked back to one
website. -They’re mutually-beneficial? -Yeah. -Okay. -And another thing to do is to
create blog networks. So, you’re creating all these blogs that these 3
third-level blogs will link down to the second-level blogs that we’ve linked
down to the primary level blogs. That with a link to your website is like the
mass authority. -From a user, I now know what your… I mean from a user
perspective, I’ve seen what you’re talking about.
Okay. -All of that is spam. So, what SEO created, it’s all fake. Like you’re
creating all… You’re just creating all these fake websites to point to one real
website. I mean, it just cluttered the Internet. And what Google had to do is
change their algorithm time after time after time to just filter through all
the junk. It’s like “What do people really want to find?” They don’t want to find
this thing in a link wheel that somebody created just to to supposedly build this
authority. -So, they’ve just filtered out all the junk. Every algorithm change,
people would get hit and be like, “Oh, that just hurt. Why does Google do this?” It’s
clicked because you’re creating all this spam. And it was a lot of work in it was
a big pain. There’s article sites and people would
just write articles for the sake of getting the links back to their website.
-So, there’s still a few article sites out there that exist. I can’t remember the
last time that I went to. I mean, everyone was using at the time ezine articles. And
I would ask you the viewer, when’s the last time you ever went to ezinearticles.
It’s just become a ghost town now. -Yeah, that’s true. Yeah. -That was one of the
most popular ones so it bring links back. -I always said easy. But
that’s just me. Is this E magazine? I don’t know. -You’re probably right. -I
don’t know. For once. -If I’ve been right. I just don’t know what I’m talking about.
You’ve been passionate. You have been outspoken in your proclaiming the death
of all things SEO. What takes its place? What’s the solution? What are you
proposing? What’s happening now? -YouTube. So, we can end the video there.
-Bye-bye thanks for coming I hope this was helpful. Please explain. -So, you’re
right. Pretend I’m dumb. -Because I’ve made a video in the past on
this topic saying SEO is dead. and I got a lot of flack for it. But guess who gave
me the most flack?- Bill Gates? -Other SEO companies? -It was other SEO marketers
that don’t… -Well, of course. It’s their business. -They don’t want to
get off this sinking ship. -Yeah. -Okay? -SEO is not dead as a strategy. But SEO of
the past is where we’ve got to build all these links and credibility to our
website. You should not care whether your website ranks at all. Do not care about
it because there’s an easier way. You can create a
video and get it to rank today and start getting views today. And then you can
create another video and get it to rank today. And every one of those videos can
link to your website if you want people to go there to buy your products or join
your list. But it is so much easier to get a website to rank on YouTube than it
is to get your website to rank for anything. Any blog post or anything
to rank on your website. -Why is that? Is it all the the… All the little tags that
you tagged the video with? Is that how that works or what? -I’m sure that there
are exceptions. But I’m not going to talk to those. I’m going to talk to the niche
that I am really good at. -Okay. -Good friend of mine, Cynthia Sumner. She
is a nutritionist. And she wanted to rank for different types of remedies. So we
made a video. And instead of making a video on “How to treat a sore throat?”, we
could do that but there’s a much better strategy. We could say “How to get rid of
strep throat without antibiotics?” Okay? There’s 9 words in that phrase.
By making it that specific, we checked, there weren’t any other videos that have
that exact title. And yet, that 9-word phrase is getting searched to get
searched hundreds of times every single month. And there’s thousands… -And it’s getting
searched on Google? -Getting searched on Google and YouTube. -Share both the same
company. -Right. That’s true. Okay. Okay. -So, Google… If you search it on
google or if you search it on YouTube, you will find this video that we created.
And because we created it 9 words along that specific, you can get it to
rank instantly. -And you’re saying that’s the title of the video? -That’s the
title and topic of the video. -Title and topic. So, because I know what you’re saying.
There’s the title… I mean there’s 2 places you can put that in. -Right? -So, we
put it as the title. We put it as a keyword. We put it in the first sentence
of the description. -And the whole thing has the keyword? -And the the video
itself, obviously, it’s a very specific subject. So, you can talk about how to
get rid of strep throat without antibiotics. Another example: “How to
invest in real estate with no money?” We were… We’re really really specific. -Makes
sense. -And the the great thing about it is we made a lot of videos. “How to invest
in real estate with bad credit? “How to invest in real estate…” you know A,
B and C. We would just make all these videos. And eventually, we would start to
rank for real estate investing or invest in real estate. But when you make
something that’s really really specific in your niche, it does a couple of things.
It eliminates all the competition because if people type in that exact
phrase, that’s what your video is about. They’ll find exactly what they’re
searching for. So, it eliminates that the competition because nobody else has that
same title. Because it’s too specific and no one else is doing specific titles
like that. But it also, it makes your video get better stats. Because if I type
in that phrase: “How to get rid of strep throat without antibiotics?” I’m
not looking for whatever the alternatives. How to get rid of strep
throat with antibiotics? Or how to you know sooth the sore throat or something
like that. But if I if I type it in that specific and I find exactly what I’m
searching for, I’m not going to leave and go search for another video. I’m going to watch
that whole video. So, it’s going to have higher watch time .-Well and it also has that
intuitive little fill in the word thing when you’re typing into Google. So, if
your… So if your title is already in there, won’t it… Doesn’t it stand a
better chance that it’s going to fill in for them? And they go, “Enter”. That’s what I
wanted to say. Because it happens to me all the time. -Definitely. And what I’m
suggesting is that you do that research before you even make the video. So, if you
do the fill in the blank… -And that comes up. You say this will be the title of my video.
-So… And we’ll do another video here on keyword research on actually how to find
those titles. But the short answer is you do the research first, find the
questions that people are asking that are really long and really specific. And
that will do way better results in the search engine. That’s the best type
of SEO that you can do compared to any of the other things. The backlinks,
article, marketing blog, comments link wills, blog networks. That was all that
sea of spam that cluttered the Internet. Now, we’re saying, create one piece of
content and you will get traffic. And the great thing about
YouTube is it really is a good search engine. So, if you watch the video a year
ago on Facebook and then you’re thinking, “Oh, that video I watch a year ago.” How do
you find it? It’s a chore. -Yeah. There’s a lot of times you just can’t find it. -Yeah.
-On YouTube, it’s an amazing search engine. You can go to a channel. Type in a
word that they might have said in the video. And that video will come up. It’s
it’s such a good search engine. You’re like, “What? Really?” -Does it do that? -Yes. So, if you
remember “Oh, there was a video on Casey Neistat’s channel”, you go to Casey
Neistat. There’s a search bar within his channel. And you can type in a word
or something that he talked about. You could type in drone or boosted board. And
all of his videos that he mentioned drone or booster or it will all pop up.
Or you can mention a person that was in the video. And it will just… You can
search… -Are you saying that he spoke the word and it’s part of the search
engine? That’s not just a keyword that he put in? -Right. Because everything’s Auto
transcribed. -Oh! I’m liking this one. -That’s an amazing search engine. And what
I’m finding… Okay. In the world of YouTube marketing, everything is about going
viral. -Right. -The reality is going viral is so hard. -Must be. -A lot of the videos
that get millions of views aren’t actual viral videos. They just have a big
following. And so they’ll get an initial boost. -I see. -But if they have a small
following and it gets a huge boost, that it would be a viral video. But all of
that it starts out big and then it tapers off and goes flat. It’s called the
viral growth curve. And I named it that. I’m cool like that. -Registered,
trademark, copyrighted, etc. -In a future video, I’m going to explain my amped growth
curve or the details of what you do to get these amped results. But the
moral of the story we’ve already talked about in this video is creating niche
specific content. Your video can go flat in the beginning. And then it will just
be picked up in search and it will show up for more and more search phrases. And
it will get better and better over time. So, the video that I shared with you on
the the title “How to invest in real estate with no money”, for 9 months, we
only had a few hundred views. And then it started getting a few hundred views a
month. And then if you interviews a day. And then a few thousand views a day. And
then… Yeah. It’s about a half a million
views now. And it didn’t really start until we got the nine-month mark on that.
And that was one of the first… -Wow. So, patience can be big part of this. -Patience will work. Just think how hard it would have
been to get his website to rank for invest in real estate. I don’t even know
how I would even think about doing that without spending hundreds of thousands
or even millions of dollars on SEO. But we’ve just created lots of niche videos
on real estate. And it’s awesome. So you… I mean, you’re sitting here
basically just giving away these really great secrets on how others can make
money. -Yeah, absolutely. You call it a secret. And I think even
though we’re sharing it publicly here, it’s still going to remain a secret because
people don’t… They don’t really think it works. So they don’t take action. Or that
maybe they don’t believe it. But all you have to do is know what your
niche is and create that niche specific video and you’ll see it start to work.
-Awesome. Thank you. -Well, I don’t know about you. But I am filled with some cool
new knowledge. -And maybe your… Maybe your heads a little bit full. I Hope that found
that helpful. And my real hope is that you’ll implement it. That you’ll give it
a try. That when you make it video, just think about what people are searching
for first. Just make your video real specific and SEO will start to
happen automatically. -I’m going to go do that right now. -Okay. Let’s go to it.

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