Internet Privacy: Tracking Cookies 101 | Whack & Epified

What a truly wonderful place the internet
is! It gives us instant access to our favourite music, movies and all kinds of cool information..
Some which come with awesome graphics too! But the internet works both ways.. All the
cool things you see on the internet can also, umm, see you.. Confused? Let us explain.. Welcome to an all-new edition of Whack & Epified.
Today we will talk about all the little ways in which you are being watched online.. and
how you can get those stalkers off your back! Now you might think you don’t have stuff
you need to hide. But the information websites get from you lets them pretty much know everything
about you – who you are, where you live and what you did last summer. And if hackers
got through these websites, they could get their hands on all this information too! It starts off as harmless cookies that websites
send you. Not the chocolate chip kind! These cookies are little digital programs websites
use to track what visitors do and where they go. Of course, not all cookies are bad. Some have
a genuine purpose, especially cookies on e-commerce websites, or any other where you have to fill
in your personal details. They remember details so you don’t have to keep reentering it… But that is the best case scenario. Most of
the times, third party cookies are the ones that cause nuisance.. These are cookies not
originating from the website you visit, but are instead sent by advertisers.. waiting
for you to bite the bullet and accept the cookie, in a way.. Once there, these cookies never leave you
alone.. They track you relentlessly across the internet and sell all your details to
advertisers, who are desperate to convince you to part with your money.. Even the Facebook like buttons and Google
+1 buttons on most websites are cues for third party cookies. As soon as you hit them, it’s
an open invitation for the cookies from Facebook and Google to cling onto you And in the game of who can steal the most
consumer information and sell it, Google is right up there.. Mostly because we spent our
entire online lives searching for stuff on Google and using its many, many services.. Everything you do, everywhere you go is carefully
logged by Google.. It’s no coincidence that you continue receiving ads about things you
showed an interest in… That’s Google telling everybody what you like and what you don’t.. They went too far when they decided to use
customers’ faces on online advertisements in a feature called Google Unveiled.. The
concept completely ignored people’s need to be safe and secure, which is why it was
universally banned.. Google finally put an opt-out button on the feature… Opting out of these features are easy, thankfully..
To make sure Google unveiled doesn’t stick your pictures on ads, just go to the Google
shared endorsement settings page. There, uncheck the box which says “Based on my activity,
Google may show my name and profile photo in shared endorsements that appear in ads”..
And voila that’s it! Actually wait, there is more… You can get
Google completely off your tail by changing the advertising settings in your Google advertising
settings page.. Here you will find a quick summary of all your details Google has collected
overtime… Click on the opt out button to erase all information and stop being followed! To get rid of the Google advertising cookie,
you must download a plugin, which is available for all browsers.. Even those who do their
browsing on smartphones can customize settings.. On android, find the option under Google Ads
in the Accounts & Sync option in the Settings menu.. iPhone too has an option to limit tracking,
with the Limit Ad tracking option under Privacy in the Settings menu.. Getting rid of cookies from websites is easy
too.. In Chrome, you will find the Advanced Settings option in the menu bar. Follow directions
to customize your cookie settings.. Firefox, in fact, allows you to stop cookies
for all times to come with its Do Not Track feature.. You better be careful with that,
because some cookies are important to make websites work faster, but they too might be
restricted by this feature.. Since prevention is better than cure, you
can always do more to steer clear of cookies.. One of the easiest ways is to disable your
search history.. On Chrome, this can be simply done by going to the Accounts Settings page
and disabling search history.. This stops Google from collecting your information any
further.. If you’re even more paranoid and/or more
careful, another way to stay hidden is to surf the net in incognito mode.. This keeps
websites from knowing where you are and who you are… Some digital gurus even recommend using separate
tabs for websites that require personal information and other general purpose websites.. There are other systemic problems too.. For
Apple users, the spotlight feature on the Mac OS has been found to be sending information
on users back to Apple… The revelation got the company defensive, who responded by saying
they only sell personal information to close partners like Microsoft.. Controlling cookies can also get rid you of those
irritating pop up ads.. Those too come from phishing sites who get their bots to spam
people tracked by cookies.. and they do it all the time! There are still people on the internet who
are more interested in giving than taking.. Like us! So go ahead, like us… share this
video too and subscribe to our channel.. Tell us what bothers you the most about snoopy
internet in the comment section below!


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