How other websites can work for you

In this video,
we’ll show you how to improve your website’s visibility
on search across the web by encouraging links to your site,
engaging with your customers through good content and promoting
your site with social media. Your search engine optimization,
or SEO results, are influenced by things you do on your site
and things that happen off your site. The latter involves what other sites
are saying about yours. Two of your best chances to control this
are backlinks and social media. Let’s start with backlinks. This is the term for a link
from another website to your site. Think of links like votes. If you have lots of links to your site,
it means many different people on the web believe
your site has good content. It’s a vote of confidence. Search engines might see these links
as a sign that you have a high-quality site, and are perhaps
a good option to show searchers. So, we’ve established that links
to your site are important. But how do you get them?
The key is to think quality, not quantity. In the past, people creating websites
focused on getting large numbers of links to promote their position
in search engine results. In some cases, these links
were not relevant to their products and services
or came from low-quality sites. By low-quality, we mean
websites with minimal content that exist only to link to other sites. The search engines caught onto this
and responded by giving less value to sites that try to manipulate
the search results, which resulted in a drop
in their search ranking. So what does this mean for you? Links to your site are great,
as long as they are legitimate links from good websites. How can you get more of these good links? The best way is to create
great content on your own site. Then others may link to you
because they think their audience should see your content. You can also encourage others
to write about you, and share links to your website. In the SEO industry, this is
called “content marketing.” So, what’s good content? If you have a small farm that sells
fresh fruits and vegetables, it could be a list of top ten summer fruits
or the five best dishes with broccoli. To create good content, you have
to understand who your potential customers are, what they are looking for,
and how you can provide it. OK, let’s touch quickly on the other way
you can optimize off-site social media. Search engines will crawl
any page they can access, including social media sites,
but they generally don’t place special significance
on your popularity within a social media site. For example, you won’t get any more credit
for having more likes or followers. But using social media is still
a great way to reach a bigger audience. It promotes your site and your business,
because it helps people discover your content and encourages them
to interact with you. By the way, If you want to learn more about using social media
for your business, we have an entire lesson about it. So to sum up, off-site optimization
is a valuable way to potentially increase
your search engine rankings. The best way to support
off-site optimization is by creating
good content that establishes your site as a quality resource,
attracting visitors who will then share it across social media.

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