How Apple is acting more like Google

– So we’re here in San Jose,
California, just after the end of Apple’s WWDC 2018 developers’
Keynote, and you know what? This was the most Google
keynote that Apple has ever presented. What do I mean by that? Apple announced a ton of
stuff that is almost exactly like what Google announced
at Google I/O last month. Like, feature for feature, the same thing. What I wanna do, is I wanna look at all the features that both
Apple and Google announced in the past couple of
months and compare them, and see how Google does it Google’s way, and Apple does it Apple’s way. But you know, one thing was the same. Usually Apple gives you
a clear overarching theme at its keynotes, you sort
of get a narrative thread. But this time they just like
announce a bunch of stuff! Which is exactly what
Google does at its keynotes. Even though this was the
most Google-y Apple keynote in quite a while, trust me. Apple is still Apple. Alright, so we’re back in
the studio, and honestly there’s a lot of stuff
we could go through, and I wanna just jump
through really rapid fire in a few of them just to get started. And, well here. I’ll just do this so you
can look at some stuff here. Okay, so the first thing
is this timeal spend stuff. Apple calls it Screen Time, Google calls it Digital Wellbieng,
but it’s basically an app that lets you see how much time you’re using on all the apps on your phone and it’s very, very similar. Another thing that’s very, very similar? Oh my god, I think they might have fixed notifications
in ios; I’m so excited. We made a video about
this before, but you can now group notifications,
and you can turn off notifications directly
from the notification without digging into settings. And now, the last thing I
wanna do, just really quick, is Apple Photos and yo, it is a straight rip of Google Photos. They have the exact same features. They’ve got this for you section where it’s like the Google Assistant
section, where it like magically creates fun little
things with your pictures. They have advanced search
that lets you look inside the photos and string chains
of different searches together. And they have suggested
sharing, where it looks at who’s in the photos, and suggests
that you make a shared album with those people, just
like Google Photos does. But the difference is Apple
Photos, when you make those shared albums, they’re
end-to-end encrypted, they don’t depend on Apple looking
at it in the cloud, where Google Photos, you know Google puts their stuff in the cloud. Now, Apple’s end-to-end encryption is the big story here, it’s
the main thing that they do differently than
the way Google does it. And that difference becomes
really important throughout this entire story. Another really good example of it is shared Augmented Reality,
both companies announced that you could have a shared Augmented Reality experience
among multiple devices. Google’s is cross-platform, Apple’s isn’t. And, you know what? Rather than me talk about it, this is the one thing
I got to try at WWDC, so let’s take a look at it. We’ve joined the game that’s being hosted over there, so now you
can see the whole table. What’s interesting about
this, is us having this shared AR experience is
happening all locally. This is all just getting
done directly over Wifi. So all the data about the
position of all these things I see it, he sees it, he
sees it, it’s all happening without having to go up to the cloud. Which is different from
the way Google does it. They use this thing called
“Cloud Anchors”, which syncs it up to the cloud,
then back down again. Apple’s also really
good at recognizing that you know, this object
and that object, these two Ipads know that this table is here and that this is a shared world. When I send something over to this guy… He’s learning how to do it, I’m just gonna dunk on him right now by going at him. Okay, so I hope that
Verin and Felicia chose to show you the cut where I
won that game, cause I lost most of those games. True story when you lose a game the word “Victory” is
spelled backwards ’cause, you know, it’s a shared
Augmented Reality and it actually has the right perspectives. Anyway, what I really
want to talk to you guys about are two features
that I think are the most important things that
Apple announced at WWDC. The first is this new shortcuts feature. And it’s very similar to
what’s on Android P which is called Axes and Slices,
so an app’s function breaks out of the app into the
rest of the operating system either in search, or the
widget panel, or whatever. Now the way Apple does it is you actually set it up yourself,
It’s more configuration. The way Android P does it
is you just have to trust Google is just gonna know
everything and figure it out for you. They’re very similar, but the Apple way, it’s more configured, it’s more local. The Google way, you just
have to trust Google. But the most important thing,
the biggest news out of WWDC by far, in my opinion,
is this new paradigm for the way apps are gonna
work on Mac OS in the future. This was actually my favorite
moment of the Keynote when Craig Federighi was
up there and he asked like, are we finally gonna merge
Mac OS and ios, and his answer was no. “No!” No. It’s going to be something much more complicated and
frankly, much more interesting. But before we get into
that, I wanna talk about how Google does this, because
they’ve already done this move. They have taken Android apps
and put them on Chrome OS. But Google did it in a super Google-y way. They released a pretty janky
beta that literally just took a phone app and
slapped it on the desktop. And Chromebooks have
touchscreens so you could scroll or whatever, but it worked
with mouse clicking. And they just put that on
the world and let people mess around with it, and
then, over time as they evolved the operating system,
they’re slowly evolving Android apps, so eventually
you’re gonna be able to do window resizing and have proper windowing, all the rest of the stuff,
but that Google way of just like “screw it! Put it out there and see how people react to it, and we’ll fix
it once it’s out there.” is not the way Apple wants to work. Here’s how Apple is doing
it, so ios and Mac OS both have the same Unix underpinnings, right? But they have different ways
to build the user interfaces and so what Apple is
doing is it’s taking the user interface builder for
ios, and it’s adding it into Mac OS, it’s called UI kit. And so, you can take a bunch of stuff that you’ve done to build your ios app, do some tweaking in apps
developer platform, it’s called X-Code, and then it’ll
turn into a Mac app that feels like a Mac app, where
you can resize the windows, and has proper scrolling,
and it doesn’t work with touchscreens, cause
Macs don’t have touchscreens. I’m a little bit nervous. I played one with a Home
app, which basically felt like an Ipad app, just put on the Mac screen,
you could resize the windows and that was great, but it just, I really wanted to touch
the buttons, ’cause it was a button interface that
was designed for a touchscreen. But here’s the bottom
line, having mobile apps on a desktop operating system
is surprisingly great. Even in those early, janky
Chrome OS betas with Android apps it was surprisingly useful
to just have a little Instagram app, or a little
To-Do app, instead of a full-blown desktop
app, or a web app in a container electron thing,
there’s just literally millions, and millions, and
millions of them for ios, and I would love to see
some of those hit Mac OS. Okay so, what did we learn? Well, we learned a bunch of
stuff about Google, they do Google things in very Google-y ways. They release stuff before
it’s ready for developers to screw around with it, and fix it, and they figure it out over time. They ask you to trust the
Google Assistant a lot. Everything goes up to the
cloud, Google analyzes it with their machine learning
algorithms or whatever, you don’t have to do as much
configuration, which I like, it’s actually a little bit
simpler than Apple’s way, but in order for all that
stuff to work, you have to give Google Assistant a ton of access to your data and information. Now, the Apple way, very
different, you have to do a lot of configuration,
especially with the shortcut stuff. And while I love that that gives me, as a user, more control. I’m not sure I need that much control, or, I’m not sure I wanna take the
time to set all that stuff up. Of course, the other
Apple thing to do is keep everything end-to-end
encrypted, so that nobody can see your stuff except
you and the people you might happen to share it with. This is why I’m really
excited to see what happens when ios12 and Mojave come out this Fall, because we’ll be able to
compare those two approaches. Except, no we can’t,
because the most important difference between these
two companies is that when ios says that they’re
gonna ship a new version of an operating system,
it goes out to millions, and millions of customers,
and they all get the upgrade right away. Whereas with Android P, not so much. A tiny sliver of people get
the latest version of Android and everybody else has to
wait a really long time. So, the big difference
between these two approaches is, honestly, Apple ships. The worm is turned in this Apple. Even though this is a
really Google Keynote, the Apple doesn’t fall far from the tree! We’re gonna be making
these videos a lot more because an Apple a day
keeps the Google away.


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