Get Fact Up Episode 8 Website Development Improvements

– (music) – Hi, I’m Chris Hogan,
founder and CEO of MeMedia. Today, we’re gonna get
fact up on improvements you can make to your your
website for better performance. Apart from your website
being mobile-friendly, the number one gripe for users is that your website is slow. So it’s time so speed it up. Let’s go! Whatever your website has to offer, the visitor wants to get it fast. And that’s why page speed is also a factor in Google’s
ranking algorithm. As web marketers, MeMedia
believe that all facets of your marketing should
be working together. Having a fast website is
just one of those components. No matter where you’re
deriving your traffic from, be it paid traffic or
organic traffic in Google, Google explains how speed
can affect your performance. If it takes too long for
your website too load, when someone clicks on your ad, they’re more likely to give
up and leave your website. This unwelcome behavior
can signal to Google that your landing page experience is poor, which could negatively
impact your ad rank. That’s why you want to make sure that your landing page
load time is up to speed. Fast-loading web pages help your customers access and use your website efficiently. The better the user experience, the higher the potential for people to stay on your site longer which means potentially engaging with more of your content or purchasing
more of your products. Google has some handy
tools that make it easier to point out what needs to be done to individual pages to improve load time. The page speed insights
tool and the recommendations in Google Analytics are
a good place to start. So of course it’s important
to test your website to ensure it’s loading as
fast as it possibly can. You can do this online for free using sites such as Google or Pingdom. They help you identify
what about a webpage is fast, slow, too big,
and what best practices you’re not following and how to fix them. So if you wanna test your website, you can follow the links in this blog. – Here we are with some breaking news. Another way to speed up your website is to get the latest version of HTTP. HTTP is the protocol by which websites are served and received by you in your website browser like
Chrome, Firefox, and Safari. HTTP/2 is the first upgrade to hypertext transfer protocol since 1999, oh yeah! (disco music) It’s goal is to improve
website performance by optimizing how HTTP
is expressed on the wire. It doesn’t change the semantics of HTTP, which means (mumbles)
status codes, and cookies work exactly the same way as in HTTP/1.1. So I hear you asking, “What does “all that mean for my business?” HTTP/2 introduces several
awesome new features for you to improve the
load time on your website. These include multiplexing,
which allows a browser to include multiple requests
in a single connection. Stream priority, a mechanism for browsers to specify which assets they
would like to receive first, which allows the browser
to render the page as quickly as possible. HTTP/2 also eliminates
some of the SEO work you would usually have to do with HTTP/1. To take advantage of
what HTTP/2 has to offer, you do need to transfer
your website to be on HTTPS. HTTPS is the secure version
of serving and receiving a website and is normally indicated in your web browser by a
lock icon in the address bar. But in order for you to enable HTTP/2, your website service software
needs to be upgraded. So make you contact your developer or web-hosting company to check to see if your server can
support this new protocol. Of course, if you do make
these changes to your website, these changes aren’t gonna be recognizable in Google search engine
results pages overnight. So it’s important to be patient. The AdWords system visits and evaluates landing pages on a regular basis. If you’ve made significant changes to improve your landing page experience, it could lead to higher ad quality and higher ad rank over time. You might not see an immediate impact, but you may see results
within days or weeks. This is super exciting for website owners and the future of the internet. Moving to HTTPS means more
secure data and potentially, a faster web-browsing
experience for users, awesome! It’s important to know
that when moving to HTTPS, you’re effectively moving your website, and you must tell Google where it’s gone. So please make sure you speak to both your web developer, your SEO consultant, or MeMedia and make sure your website doesn’t get lost in the process. Once you’ve made the move,
you should see results. Obviously, speed will improve,
and users will love that. But your organic search engine results and your page search results won’t change for weeks or maybe months,
so please keep that in mind. There are other ways for you to improve the speed of your website,
and that’s to utilize a content delivery network,
or better known as a CDN. Our favorites here in Australia are CloudFlare and They can make a huge improvement to the speed of load time of your website, localized throughout
Australia and the world. Thanks for joining us for this week’s session of Get Fact Up. We’ll see you next week, Australia. (dance music) (mumbles)

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